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Notes on bidding, supply and measurement.
Plain-language explanations of the things we build, written for the people who have to decide whether to buy them.
Custom bidding · 5 min read
Custom bidding, explained: what changes when you write the algorithm
Every DSP ships with a bidding algorithm. Custom bidding replaces its idea of value with yours. Here is what that means, what it needs, and how to tell if it worked.
Read the article → Deal curation · 5 min readDeal curation: what it is, and when it beats the open auction
Curation moves the choice of inventory and data to the sell side, before a bid request ever reaches your DSP. A plain guide to what a good curated deal contains and when it is worth using.
Read the article → AI visibility · 4 min readAI visibility: how to find out what AI models say about your brand
Buyers increasingly ask AI assistants which brands to consider. Here is how to measure whether you are in the answer, and what you can realistically do about it.
Read the article →